Scott Pilgrim VS The World

Sunday, October 10, 2010

Studio System

A particular aspect of the old Hollywood studio system that was fundamental to the movies made in that time was the vertical integration of the studios. Vertical integration is regarded as the control of the studios over all the aspects of making the film from begginning to end. This integration allowed the studios to make the films and be 100% involved in aspects such as distributions, advertising, and production.

I think that one of the effects of this so called "vertical integration" on films themselves was the adoption of a genre by a studio. What this means is that you could tell the studio behind a film by simply looking at what type of genre it fit under. This gave each studio its own style of making a film for in a way you could associate any singular genre to single studio.

A perfect example is the creation of popular cartoons by Warner Brothers studio. The Looney Tunes were throughout decades and even after to Golden Age of Hollywood been associated with the image of Warner Brothers. Warner Brothers as a studio adopted the genre of family entertainment as seen in some of their cartoons and their logo with Bugs Bunny at the opening of some of their films.

Here is a clip from one of their early cartoons and the Bugs Bunny opening logo.
http://www.youtube.com/watch?v=pCjMEUBEFFI
http://www.youtube.com/watch?v=nkPrwZzI41k

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