Sex Appeal

The cultivation of ideas corcerning sex appeal can be seen through modern modern tv commericials.

The Cultivation Theory explains that through the constant use of images, or certain concepts, the effects can lead mass number of people to do certain things that might not be necessary. Such things are not thought off and therefore the effects are passive. They occur through a long period of time and through constant repetition. Commercials, such as those for fragances are a perfect example of the cultivation theory.

In such commercials such as those for fragances/colognes one of the things that almost instantly comes to mind is sex appeal. For some reason through the constant use of sexual imagery in fragance/cologne commercials people have come to use them even though they are unnecessary (deodorant is enough to suppress bad odor). Most people on the streets or elevators as I have come to notice myself are using some sort of fragance. I myself use fragance, and I'm sure that is because most people might find that attractive. That is the purpose most people often seem to think of regarding fragance.

Here I have provided several commercials for fragances, in which all of them use sexaul imagery to advertise the product.

ex 1: http://www.youtube.com/watch?v=6SrqSc-GHS0&feature=channel
ex 2: http://www.youtube.com/watch?v=mnBTLpf5UiU
ex 3: britney spears fragrance commercial

Hegemony

Girls in our society are under a mind set that the only way to look beautiful is to extremely thin, which is due in part by hegemony from the fashionn industry. Hegemony is the common sense that is not but has become due to the constant images shown by ad campaings, television, and the media in general. Their images have inbedded in societies mind stereotypes concerning race, social status, and most notably gender. Women have been targeted as sex objects, and have been long deemed inferior to men through hegemony. They are constantly shown as vulnerable and weak, but even more affecting has been the portrayal of beauty by the fashion industry.

Recently in a television commerical by the CW network of the upcoming season of America's Next Top Model a tall model with an unusually thing waist is idolized by the very Tyra Banks herself. She who has long thrown herself on television as a supporter of girls who feel uncomfortable with their bodies. She who has said that it is ok to not be thin and to love they way every girl is commented on how she loved the girl withl the thin waistline. Controversial and hypocritical the comment does not only show that to be beautiful, for that is what the fashion industry is founded on (beauty), a girl must be tall and unusually thin. What can girls who dont have thin figures look forward to if such commercials tell them that in order to be beautiful they must not only be extremely thin, but tall as well?

Here in the commercial Tyra is shown fascinated by a girl with an unusually thin waistline which goes withouth saying that she is probably not healthy, and only supports bas habbits to achieve such profiles like anorexia and bullimia. http://www.youtube.com/watch?v=6bLjipVbv0I&feature=related