Sex Appeal

The cultivation of ideas corcerning sex appeal can be seen through modern modern tv commericials.

The Cultivation Theory explains that through the constant use of images, or certain concepts, the effects can lead mass number of people to do certain things that might not be necessary. Such things are not thought off and therefore the effects are passive. They occur through a long period of time and through constant repetition. Commercials, such as those for fragances are a perfect example of the cultivation theory.

In such commercials such as those for fragances/colognes one of the things that almost instantly comes to mind is sex appeal. For some reason through the constant use of sexual imagery in fragance/cologne commercials people have come to use them even though they are unnecessary (deodorant is enough to suppress bad odor). Most people on the streets or elevators as I have come to notice myself are using some sort of fragance. I myself use fragance, and I'm sure that is because most people might find that attractive. That is the purpose most people often seem to think of regarding fragance.

Here I have provided several commercials for fragances, in which all of them use sexaul imagery to advertise the product.

ex 1: http://www.youtube.com/watch?v=6SrqSc-GHS0&feature=channel
ex 2: http://www.youtube.com/watch?v=mnBTLpf5UiU
ex 3: britney spears fragrance commercial